U.S. hotel performance for January 2025

ARLINGTON, Va. – 20 February 2025 – The U.S. hotel industry reported lower performance results from the previous month, according to January 2025 data from CoStar. CoStar is a leading provider of online real estate marketplaces, information, and analytics in the property markets.

January 2025 (percentage change from January 2024):

• Occupancy: 52.5% (+1.0%)
• Average daily rate (ADR): US$151.20 (+3.4%)
• Revenue per available room (RevPAR): US$79.42 (+4.5%)

Overall U.S. hotel RevPAR was driven by a variety of factors, including the impacts of Hurricanes Helene and Milton, the L.A. wildfires, and the inauguration.

Among the Top 25 Markets, Tampa experienced the highest occupancy level (+17.6% to 79.9%), due to the impact of Hurricanes Helene and Milton.

Markets with the lowest occupancy for the month included St. Louis (42.9%) and Minneapolis (43.1%).

The Top 25 Markets showed higher occupancy and ADR than all other markets.

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Additional Performance Data
CoStar’s world-leading hotel performance sample comprises more than 86,000 properties and 11 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.